This is the LinkedIn index to The Business of Aesop™, an education series with short articles and newsletters by Gregg Zegarelli, Esq. applying the principles of Aesop to a business context. Copyright © 2015-2019 Gregg Zegarelli. The fable summaries are excerpts from The Essential Aesop: For Business, Managers, Writers and Professional Speakers, Print 978-0-9899299-1-2, eBook 978-0-9899299-3-6, by Arnold Zegarelli and Gregg Zegarelli, Esq.
1. The North Wind and Sun. [Persuasion.] Persuasion is more powerful than force.
2. The Frog and the Ox. [The Distinguished Napoleon.] We need to be true to ourselves, so we do not fail where we might otherwise succeed.
4. The Donkey and the Mule. [Team.] Helping others oft helps ourselves.
8. Belling the Cat. [Big Ideas.] Ideas must succeed through implementation.
9. The Boy and the Filberts. [Greed is Good?] By refusing to concede any of what we want, we fail to get all of what we need.
13. The Wolf and the Crane. [Trusting the Deal.] There is no good bargain where there is neither trust in the party nor the ability to enforce the terms.
15. The Lion and the Mouse. [Burning Bridges.] A kindness is never wasted, each friend is of value. Don’t burn bridges, as your life journey may find yourself with a chasm to cross.
21. The Two Travelers and the Purse. [Going It Alone.] If we claim to be alone with our fortune, then we should be alone with our misfortune.
29. The Wild Boar and the Fox. [Be Prepared.] Present challenges lend no time to prepare.
33. The Stag and His Reflection. That which we adjudicate as beautiful reflects the true essence and depth of our own character.
48. The Two Pots. [Same for You, Same for Me.] Beware of unequal friendships and risks for which you cannot provide your own protection.
51. The Fox Without a Tail. [The Insecure Human.] No one wants to be alone in a state of misfortune. Distrust self-interested advice that does not draw one to virtue.
54. The Fox and the Crow. [Flattery.] Moral of the Story: Give compliments genuinely. Receive compliments graciously, but without being controlled or manipulated by them.
64. The Dog and the Wolf. [Entrepreneurship] He who feeds us, enslaves us.
68. The Lion and the Statue. [Consider the Source.] Truths are stated from the perspective of the speaker; consider the source. Delusion begins with pride in possession of a belief.
85. The Lion in Love. [Loving the Deal.] Love is the start of folly.
90. The Cat-Maiden. [Hiring on Hope.] Sooner or later, a core nature will be disclosed.
97. The Fox and the Cat. [Einstein, Jesus and the Shared Kiss.] Too many options complicates the decision.
101. The Porcupine and the Cave. [The Google Privacy Case – 10 Year Anniversary] See the thing from the seed. We oft embrace the thing of our undoing.
103. The Mother Crab. [Do As I Say, Not As I Do] Example is the best teacher. We often criticize others in matters that we cannot or are not willing to do ourselves.
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Reprint of the Epilogue from The Essential Aesop: For Business, Managers, Writers and Professional Speakers. A short exposition on why Aesop is such an effective tool and has survived 2,500 years.
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Copyright © 2016 Gregg Zegarelli. Gregg can be contacted through LinkedIn.
https://www.linkedin.com/pulse/business-aesop-article-index-gregg-zegarelli-esq-
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